Crypto.com (CRO) is a crypto platform designed to support the trading of all cryptos and all crypto-related services. Not just a trading platform, Crypto.com also allows users to earn, spend, and borrow against cryptos.
Recent ad campaigns keep Crypto.com front and center in spite of regulators banning ads and increased regulatory scrutiny.
At the turn of the year, Crypto.com has been particularly active in brand recognition. Following news of the exchange sponsoring U.S woman’s pro soccer team Angel F.C, Crypto.com bought 30 seconds of Super Bowl LVI airtime.
Since then, news hit the wires of the platform sponsoring the Australian Football League (AFL). The AFL is akin to the NFL for Australian sports fans, with rugby union and even cricket playing second fiddle to the AFL.
The marketing drive is part of Crypto.com’s ambition in becoming a top 20 consumer brand within the next 3-5-years.
Crypto.com’s timing coincides, however, with heightened regulatory scrutiny. Earlier in the month, news hit the wires of the UK banning 2 Crypto.com ads. The ban has yet to disrupt Crypto.com’s brand awareness campaigns, however.
Crypto.com and Chinese New Year
China and other parts of the world will be in celebratory mode this coming week, as China readies to welcome in the Year of the Tiger. Ushering in the Year of the Tiger, Crypto.com offers a special NFT to users who gift USD500 or more a. Users also have the chance of walking away with USD88 equivalent in CRO.
Usher in the Lunar New Year with https://t.co/vCNztABJoG eRed Packets! ?
?Receive a special NFT when you gift USD 500 or more
?Stand a chance to walk away with USD 88 of CRO
⏰30 Jan – 15 Feb 2022
— Crypto.com (@cryptocom) January 30, 2022
According to a Crypto.com market assessment back in July 2021, the number of global crypto users reached 221m in June 2021. The crypto user population doubled from 100m to 200m in just 4-months. Altcoin adoption was the key driver, with meme coins such as Dogecoin (DOGE) and Shiba Inu Coin (SHIB) driving growth. See here for full report. With the NFT market and the Metaverse now also driving interest, growth is likely to continue to surge. It is therefore all the more important for exchanges to not only retain but to also grow market share.
Another global exchange, Binance (BNB), has also been particularly active in recent months in a bid to grow its global footprint.
At the time of writing, Crypto.com Coin was up by 1.02% to $0.4368 versus a November ATH $0.9732. For the current month, however, Crypto.com Coin was down 22.3% to Saturday’s close. More significantly, Crypto.com was down by 55.6% from November’s ATH.
Price predictions have Crypto.com Coin nudging towards $1.00 levels later in the year. A move back through January’s high $0.5895 to $0.60 levels would give Crypto.com a run November’s ATH. Crypto.com would need to break down resistance at $0.78 levels, however, to bring $1.00 levels into play.